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PRESS RELEASE. Mexico: Flavors through times third edition

MEXICO: FLAVORS THROUGH TIMES
THIRD EDITION
Wednesday, April 22, 2009
The Times Center Building
The Hall
242 West 41 St., Street
New York, NY 10018
7:00 – 10:00 PM
PRESS CONFERENCE FROM 6:00 TO 6:30 PM

THE AUTHENTIC MEXICAN FLAVORS FOUNDATION PROMOTES THE CONSUMPTION OF GENUINE FOOD PRODUCTS FROM MEXICO, SUPPORTING SUPPLIERS, DISTRIBUTORS AND RESTAURANTS WORLDWIDE.

In an initiative with cultural and social content, The Mexican Ministry of Agriculture and the Authentic Mexican Flavors Foundation, are seeking to increase the consumption of authentic Mexican products, particularly those originating from less developed regions of the country. The Foundation also promotes and assists with the purchase of fresh, processed and semi-processed foods, in international markets. The process will help increase Mexican farm produce and food exports, generate new jobs and improve the quality of life for Mexicans in those regions.

Mexico: Flavors through Times is the Third Annual event sponsored by the Foundation. This year the event honors Mexican culinary tradition featuring a “CANTINERO MENU” designed by Chef Roberto Santibanez, using products from Hierba Real, Café La Paz, Avoro Foods, among other Mexican producers, Mexican Guava, drinks by mixologist Junior Merino and performances by Atl Tlachinolli and the Villalobos Trio.

At 7:30 pm on The Stage, the following restaurants from New York and New Jersey will be honored with the “Authentic Mexican Restaurant” Recognition:

Cabrito, Café El Portal, Café Frida, Céntrico, Crema, Dos Caminos, Hecho en Dumbo, El Aguila Centro de Comida Mexicana, El Centro, El Paso Taquería, Hell’s Kitchen, La Barra Cevichería, La Esquina, La Palapa, Los Dados, Mamá México, Mañana, Maya, Maz Mezcal, Mercadito, Pámpano, Papatzul, Rocking Horse, Rosa Mexicano, Sueños, Taquería La Superior, Toloache, Zarela and Zócalo.

Sabores Auténticos de México recognizes the talent and effort of the chefs, owners and staff of these restaurants to comply with the Authentic Mexican traditions and flavors.

Sabores Autenticos de Mexico appreciates the sponsorship of Tequila Cazadores, LA Cetto Wines, Aeroméxico and Mezcal Escorpión. He following publications will be presented at the event:

• The new edition of the First Guide of Authentic Mexican Restaurants in the USA and Canada.

• The new Sabores Autenticos de Mexico Recipe Book “Seasonings of a Town”

• The new edition of the Sabores Auténticos de México magazine featuring chef Danny Mena from Hecho en Dumbo in Brooklyn.

PLEASE RSVP TO PRESS CONFERENCE WITH GUSTAVO ORTEGA AT email: gortega@intermarketsourcing.com or tel. 212-459-2350

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